How It Works Insights Methodology

Use Cases

Enterprise Readiness Testing New Geography Expansion Product Expansion Accessibility Testing Go To Market
Home / Solutions / New Geography Expansion
Use Case

Validate New Markets Before You Expand

Get localized user feedback from B2B customers in any geography. Validate market expansion, test localization, and understand regional differences — without the logistical headache.

The Challenge

Global expansion requires local understanding

You're expanding into new markets, but your product decisions are still based on feedback from your home market. What works in the US might not resonate in Germany, Japan, or Brazil.

Traditional research agencies charge premium rates for international studies and take months to deliver. Running your own research across time zones and languages is a logistical nightmare.

  • Recruiting qualified B2B participants in foreign markets is expensive
  • Language barriers make it hard to capture nuanced feedback
  • Time zone differences complicate scheduling and moderation
  • Cultural context gets lost in translation
International video research
Our Approach

Research infrastructure that spans borders

We've built a network of B2B professionals across key markets and work with local moderators who understand the cultural context.

1

Define Target Markets

Tell us which geographies matter for your expansion. We'll help you prioritize based on your goals and identify the right participant profiles in each market.

2

Localized Recruitment

We recruit from our network of verified B2B professionals in each market. No consumer panels — only decision-makers and practitioners in your target industries.

3

Native-Language Research

Interviews are conducted by local moderators in the participant's native language. This captures nuance that would be lost in English-only research.

4

Cross-Market Analysis

We synthesize findings across markets, highlighting regional differences and universal themes. You get a clear picture of what varies by geography and what's consistent.

Global Coverage

Research where your customers are

North America

United States, Canada, Mexico. Access to enterprise buyers, SMB owners, and tech professionals across industries.

Europe

UK, Germany, France, Netherlands, Nordics, and more. Native speakers who understand local business culture.

Asia Pacific

Australia, Japan, Singapore, India, Southeast Asia. Navigate cultural nuances with local expertise.

Latin America

Brazil, Mexico, Argentina, Colombia. Spanish and Portuguese research with regional context.

Middle East

UAE, Saudi Arabia, Israel. Growing tech ecosystems with unique buyer expectations.

Custom Markets

Need research in a market not listed? We can recruit participants in most countries with B2B economies.

Common Use Cases

When international research matters most

  • Market expansion validation — Test product-market fit before committing to a new geography
  • Localization testing — Ensure your product resonates culturally and linguistically
  • Competitive analysis — Understand who you're competing against in each market
  • Pricing research — Discover regional pricing expectations and willingness to pay
  • Go-to-market strategy — Learn how buyers discover and evaluate solutions in each market
  • Regional feature priorities — Identify what matters most to users in different markets
Global research insights

Ready to understand your global customers?

Get a free assessment of your international research needs. We'll help you design a study that delivers insights from the markets that matter most.